Frank White is a purpose-driven health and wellness lifestyle company. Our premium products and experiences celebrate Black culture.
We live by a code: Be Noble.
Frank White was founded by CJ Wallace, Todd Russaw, and Willie Mack—the founders of Think BIG. A percentage of sales go towards Think BIG’s social justice and advocacy efforts.
The Frank White name is taken from an alias used by CJ’s father, Christopher “The Notorious B.I.G.” Wallace.
An everyday struggle to build your legacy
came from the bottom, respect the energy
latchkey kids, we said no to drugs
giving back to those who ain’t have none
with flow for days inside this purple haze
while the law is trying to keep us in a maze
so be noble and embrace your flaws
and drink out of GRAMMYS with paper straws
look at us now, we went from slave chains
to bitcoin and Robinhood stock trades.
Fist full of dollars, pockets full of rubber bands
and we still using proper pronouns on the ‘Gram
we do this for the colonized and oppressed
for George Floyd before he took his last breath
we do it for the trenches, for the project benches
for liberation and for freedom of expression
showing and proving no matter where we play
Spread love, be noble … it’s the Brooklyn way.