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FRANK WHITE X MITCHELL & NESS CAPSULE COLLECTION

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FRANK WHITE X MITCHELL & NESS CAPSULE COLLECTION

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FRANK WHITE X MITCHELL & NESS CAPSULE COLLECTION

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SHOP OUR PRESALE

Mitchell & Ness x Frank White present a capsule collection celebrating the legacy of Christopher Wallace reborn through his son, “CJ” Wallace. Inspired by nobility and bred from nostalgia.

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OUR STORY

Frank White is a purpose-driven health and wellness lifestyle company. Our premium products and experiences celebrate Black culture. 

We live by a code: Be Noble.

Frank White was founded by CJ Wallace, Todd Russaw, and Willie Mack—the founders of  Think BIG. A percentage of sales go towards Think BIG’s social justice and advocacy efforts.

The Frank White name is taken from an alias used by CJ’s father, Christopher “The Notorious B.I.G.” Wallace.

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OUR PHILOSOPHY

An everyday struggle to build your legacy

came from the bottom, respect the energy

latchkey kids, we said no to drugs

giving back to those who ain’t have none

with flow for days inside this purple haze

while the law is trying to keep us in a maze

so be noble and embrace your flaws

and drink out of GRAMMYS with paper straws

look at us now, we went from slave chains

to bitcoin and Robinhood stock trades.

Fist full of dollars, pockets full of rubber bands

and we still using proper pronouns on the ‘Gram

we do this for the colonized and oppressed

for George Floyd before he took his last breath

we do it for the trenches, for the project benches

for liberation and for freedom of expression

showing and proving no matter where we play

Spread love, be noble … it’s the Brooklyn way.

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