OUR STORY – Frank White

MANIFESTO

Creativity is a response to scarcity. There would be nothing to create if something wasn’t missing. We create out of a need for truth. We create out of our need to be free.

All over the world, our people are driving culture. Our people, who have waded in the water. Who created a culture out of the void. The have-nots who have nothing to lose.

We flow everywhere we go. We took the bones of jazz, blues and bebo to birth hip-hop. We took the sounds of disco and made our funk, made our R&B, made our house.

When we find our flow, we can create something extraordinary out of nothing. Through our creativity, we find our freedom. Through our pain, we fight for our Black liberation. Our community is inclusive of all—making everything we do Black and beautiful.

Frank White honors this legacy of creativity. We are dismantling oppressive structures, frameworks, and beliefs. We are the counterculture: the colonized, occupied, oppressed, and suppressed. Turning our dreams deferred into Black gold.

The foundation we need to elevate every voice starts today. It starts now, and it starts with you. It starts with us. Be Noble.

MISSION

We are a purpose driven, health, wellness and performance company, we create premium products and experiences that celebrate Black culture and help you connect to the flow state aka the” Zone".

Our aim is to empower you to embrace your passion and purpose, and find your flow.

Founded by CJ Wallace Willie Mack & Todd Russaw Frank White takes its name from one of CJ’s father, Christopher “The Notorious BIG” Wallace aliases.

Frank White isn’t a lifestyle brand, but a way of life.

We live by a code: Be Noble.

Sales from Frank White products support Think BIG’s advocacy and social justice activities. Think BIG is a leading social movement that fights for global cannabis and hemp legalization, police and criminal justice reform, and economic reinvestment into the communities most harmed by cannabis prohibition. Learn more www.ComeThinkBIG.com

STORIES

BLOGS
PRESS

The Notorious BIG: The Late Great Artist, Visionary, & Father

Frank White Celebrates Juneteenth With the Advancement of Black Excellence in Technology & Fashion

C.J. Wallace Accepts Proclamation As New York Honors His Father Biggie Smalls’ Contribution to Music in the City

On Thursday, C.J. Wallace accepted the proclamation to honor his father the legendary rapper, who would’ve turned 50 this weekend.

Watch: The Notorious B.I.G.'s Son Performs His Late Father's Hit Song

On the night of Biggie's 50th birthday, his son, CJ Wallace, hit the stage to perform one of his late father's hit songs.

Watch The Notorious B.I.G.’s son CJ Wallace perform his late father’s verse on ‘One More Chance’

CJ Wallace, the son of The Notorious B.I.G., performed his late father’s the song ‘One More Chance’ the latter’s 50th birthday – watch his performance below.

Notorious B.I.G.’s Son C.J. Wallace Reveals How He Honors His Dad’s Legacy 25 Years After His Death

Notorious B.I.G.'s son C.J. Wallace spoke to HollywoodLife about his late father at a star-studded party to celebrate, what would have been, B.I.G.'s 50th birthday.

The Notorious B.I.G.'s 50th Birthday Party Paid Homage To The Late Hip Hop Legend

The Notorious B.I.G.’s 50th birthday at the 2nd Annual B.I.G. Dinner Gala at New York City’s Guastavino on Friday night, was a night to remember.

CJ Wallace Honors The Notorious B.I.G With His ‘One More Chance’ Performance At The B.I.G Dinner Gala

In a warm moment, CJ Wallace, son of The Notorious B.I.G, took the stage and delivered a spirited performance of his late father’s classic record “One More Chance.”

LIL KIM, JUNIOR M.A.F.I.A., FAT JOE, AND MORE CELEBRATE BIGGIE’S 50TH BIRTHDAY IN NYC

The rainy weather didn’t keep Brooklyn New York from showing out for the exclusive, black-tie Notorious B.I.G. 50th Birthday Gala.

The Notorious B.I.G.'s 50th Birthday Party Paid Homage To The Late Hip Hop Legend

On Friday, friends & family of Christopher “Notorious B.I.G.” Wallace gathered for a lighting ceremony inside the Empire State Building.

LEXUS PARTNERS WITH THE NOTORIOUS B.I.G.’S SON, CJ WALLACE, TO COMMEMORATE THE ICON’S LEGACY

During Lil Kim‘s 2nd annual B.I.G. Dinner Gala on Friday night, luxury car brand, Lexus joined Biggie’s posthumous 50th birthday celebration.

Biggie’s Own C.J. Wallace And Willie Mack Celebrate Black Culture And Creativity With New Lifestyle Brand

When C.J. and Willie started brainstorming about the future of Think BIG, they always planned to create a lifestyle brand.

CJ Wallace's New Brand Honors His Late Father, The Notorious B.I.G.

He talks the "Frank White Creative Blend," fighting the war on drugs, and growing up around marijuana and music.

CJ Wallace, Son Of The Notorious B.I.G., Talks About His New Brand Honoring His Father

Think BIG is a culmination of CJ, Todd, and my personal and professional dreams for the future.

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