Frank White is a creative studio and lifestyle brand rooted in the celebration of Black culture and creativity. Founded by Christopher “CJ” Wallace, Willie Mack and Todd Russaw, Frank White represents CJ’s vision to continue the legacy and evolution of an alias used by his father, Christopher “The Notorious B.I.G.” Wallace. With a commitment to high-quality products and productions, Frank White aims to amplify diverse voices, encourage self-expression, and create pathways for the next generation of artists, creators, and social entrepreneurs by shedding light on authentic and impactful creatives, stories and cultural influencers.