Presale now until May 15

Frank White

Frank White is a purpose driven, health and wellness company, advocating for global cannabis legalization and criminal justice reform.

We create premium products and experiences that celebrate Black culture and help you connect to the flow state aka the Zone.

Our aim is to empower you to embrace your passion and purpose, and find your flow.

Founded by CJ Wallace, Todd Russaw & WIllie Mack, Frank White takes its name from one of CJ’s father, Christopher “The Notorious BIG” Wallace, aliases. 

Frank White isn’t a lifestyle brand, but a way of life. 

We live by a code: Be Noble.

Think BIG

Think BIG is a leading social movement that fights for global cannabis legalization, police and criminal justice reform, and economic reinvestment into the communities most harmed by cannabis prohibition.

By partnering with like-minded artists, companies, and NGOs, Think BIG advocates for the safe

use of cannabis through the development of new ideas, products, stories, research, and charitable projects that honor cannabis and hemp’s abilities to aid in personal expression, health, and wellness.

Think BIG is also a champion of criminal justice reform for communities harmed by the pointless war on cannabis.

The movement envisions a kind, sustainable, and creative future for our global family and the planet.


Creativity is a response to scarcity. There would be nothing to create if something wasn’t missing. We create out of a need for truth. We create out of our need to be free.

All over the world, our people are driving culture. Our people, who have waded in the water. Who created a culture out of the void. The have-nots who have nothing to lose.

We flow everywhere we go. We took the bones of jazz, blues and bebo to birth hip-hop. We took the sounds of disco and made our funk, made our R&B, made our house.

When we find our flow, we can create something extraordinary out of nothing. Through our creativity, we find our freedom. Through our pain, we fight for our Black liberation. Our community is inclusive of all—making everything we do Black and beautiful.

Frank White honors this legacy of creativity. We are dismantling oppressive structures, frameworks, and beliefs. We are the counterculture: the colonized, occupied, oppressed, and suppressed. Turning our dreams deferred into Black gold.

The foundation we need to elevate every voice starts today. It starts now, and it starts with you. It starts with us.

Be Noble