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Lexus X Frank White partnered to honor the legacy of their brands, solidify their relationship within the hip-hop community and introduce themselves to a new generation. We couldn’t think of a better way to show up in this unparalleled universe than highlighting the 25th anniversary of “Life After Death”, where Christopher Wallace first proclaimed his love of Lexus to the masses. The exclusive Lexus X Frank White NFT collection combines their worlds. The artwork and music were created by Frank White and include the family/personal photos of Christopher “CJ” Wallace. The Frank White legacy was born during the 90s hip hop era, and, respectfully, we are acknowledging its greatness by bringing it into the future. This limited edition NFT collection is celebrating the Lexus X Frank White partnership.

Lexus and Frank White will be donating a percentage of the proceeds from the sale of these NFT’s to the Youth Design Center learn more.

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Come check out our limited edition premium apparel collab of Lexus X Frank White, featuring a selection of embroidered dad and snapback hats, t-shirts, hoodies, and sweatpants designed to celebrate the legacy of Christopher Wallace while cementing CJ’s in history. In celebration of the Lexus X Frank White partnership, the store will also feature a poster signed by CJ Wallace and one-of-a-kind artwork created to celebrate Black culture with family and personal photos from Christopher “CJ” Wallace, our Creativity Manifesto, and NOWStalgia timeline illustration. In addition, Lexus and Frank White will donate a percentage of sales to the Youth Design Center.

Lexus X Frank White believes in investing in the future of Black communities. Frank White is kicking off a one-year partnership with the Youth Design Center––an NGO/ creative agency/ innovation hub providing a gateway for young people to generational wealth in a variety of creative industries. Lexus and Frank White will be donating a percentage of proceeds from the sale of our merch and NFTs to this amazing NY organization.

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