Wallace 100 is a global celebration of 100 years of the Wallace family, from traditions to trials and triumphs. It kicked off with CJ Wallace’s 25th birthday on October 29, 2021, and will culminate with the 50th anniversary of hip-hop on August 11, 2023.
Wallace 100 is an intergenerational coming-of-age tale that spans a century of love and loss, the Black family, and fame. It is also an in-depth exploration of a legacy reborn, a family that has endured, and a coming-of-age story for the global hip-hop diaspora. It is a look to the past, but it’s also grounded in the present— nowstalgia.
It celebrates a love of hip-hop while telling a unique story of our cultural heroes, building boundless opportunities for change and creativity, offering a unique perspective, and telling a story of positivity rather than rehashing tragedy.
The Frank White Signature Frankie Baby Tee is one of the first products introduced by the Wallace Family. The Signature Collection Line will offer exclusive apparel designed, created, & curated by CJ Wallace, honoring his father, the Notorious B.I.G.
On Thursday, C.J. Wallace accepted the proclamation to honor his father the legendary rapper, who would’ve turned 50 this weekend.
On the night of Biggie's 50th birthday, his son, CJ Wallace, hit the stage to perform one of his late father's hit songs.
CJ Wallace, the son of The Notorious B.I.G., performed his late father’s the song ‘One More Chance’ the latter’s 50th birthday – watch his performance below.
Notorious B.I.G.'s son C.J. Wallace spoke to HollywoodLife about his late father at a star-studded party to celebrate, what would have been, B.I.G.'s 50th birthday.
The Notorious B.I.G.’s 50th birthday at the 2nd Annual B.I.G. Dinner Gala at New York City’s Guastavino on Friday night, was a night to remember.
In a warm moment, CJ Wallace, son of The Notorious B.I.G, took the stage and delivered a spirited performance of his late father’s classic record “One More Chance.”
The rainy weather didn’t keep Brooklyn New York from showing out for the exclusive, black-tie Notorious B.I.G. 50th Birthday Gala.
On Friday, friends & family of Christopher “Notorious B.I.G.” Wallace gathered for a lighting ceremony inside the Empire State Building.
During Lil Kim‘s 2nd annual B.I.G. Dinner Gala on Friday night, luxury car brand, Lexus joined Biggie’s posthumous 50th birthday celebration.
When C.J. and Willie started brainstorming about the future of Think BIG, they always planned to create a lifestyle brand.
He talks the "Frank White Creative Blend," fighting the war on drugs, and growing up around marijuana and music.