Wallace 100

THE CELEBRATION OF THE

WALLACE FAMILY

100TH YEAR

25/50
THE LEGACY REBORN

Wallace 100 is a global celebration of 100 years of the Wallace family, from traditions to trials and triumphs. It kicked off with CJ Wallace’s 25th birthday on October 29, 2021, and will culminate with the 50th anniversary of hip-hop on August 11, 2023.

25/50
THE LEGACY REBORN

Wallace 100 is an intergenerational coming-of-age tale that spans a century of love and loss, the Black family, and fame. It is also an in-depth exploration of a legacy reborn, a family that has endured, and a coming-of-age story for the global hip-hop diaspora. It is a look to the past, but it’s also grounded in the present— nowstalgia.

25/50
THE LEGACY REBORN

It celebrates a love of hip-hop while telling a unique story of our cultural heroes, building boundless opportunities for change and creativity, offering a unique perspective, and telling a story of positivity rather than rehashing tragedy.

SIGNATURE COLLECTION

The Frank White Signature Frankie Baby Tee is one of the first products introduced by the Wallace Family. The Signature Collection Line will offer exclusive apparel designed, created, & curated by CJ Wallace, honoring his father, the Notorious B.I.G.

SHOP COLLECTION

STORIES

BLOGS
PRESS

Jun 23, 22

The Notorious BIG: The Late Great Artist, Visionary, & Father

Jun 19, 22

Frank White Celebrates Juneteenth With the Advancement of Black Excellence in Technology & Fashion

May 23, 2022

C.J. Wallace Accepts Proclamation As New York Honors His Father Biggie Smalls’ Contribution to Music in the City

On Thursday, C.J. Wallace accepted the proclamation to honor his father the legendary rapper, who would’ve turned 50 this weekend.

May 23, 2022

Watch: The Notorious B.I.G.'s Son Performs His Late Father's Hit Song

On the night of Biggie's 50th birthday, his son, CJ Wallace, hit the stage to perform one of his late father's hit songs.

May 23, 2022

Watch The Notorious B.I.G.’s son CJ Wallace perform his late father’s verse on ‘One More Chance’

CJ Wallace, the son of The Notorious B.I.G., performed his late father’s the song ‘One More Chance’ the latter’s 50th birthday – watch his performance below.

May 23, 2022

Notorious B.I.G.’s Son C.J. Wallace Reveals How He Honors His Dad’s Legacy 25 Years After His Death

Notorious B.I.G.'s son C.J. Wallace spoke to HollywoodLife about his late father at a star-studded party to celebrate, what would have been, B.I.G.'s 50th birthday.

MAY 23, 2022

The Notorious B.I.G.'s 50th Birthday Party Paid Homage To The Late Hip Hop Legend

The Notorious B.I.G.’s 50th birthday at the 2nd Annual B.I.G. Dinner Gala at New York City’s Guastavino on Friday night, was a night to remember.

May 23, 2022

CJ Wallace Honors The Notorious B.I.G With His ‘One More Chance’ Performance At The B.I.G Dinner Gala

In a warm moment, CJ Wallace, son of The Notorious B.I.G, took the stage and delivered a spirited performance of his late father’s classic record “One More Chance.”